KAPPA SIGMA MU

In early 2021, Eduardo Cardoso, co-founder at UPSIZE, worked closely with key members of Kappa Sigma Mu (KSM) — a pioneering, community-driven society within the Kusama Network, dedicated to supporting grassroots initiatives, open-source collaboration, and experimental governance.

“Our goal was to give form and language to something radically decentralized — creating a sense of identity without compromising Kusama’s rebellious, chaotic soul,” says Eduardo Cardoso, from UPSIZE.

As Product Marketing Consultant, Eduardo developed and managed the society’s brand identity, vision framework, and strategic documentation focused on member acquisition and retention. These foundational materials included:

Vision Document:
https://docs.google.com/presentation/d/14y2Vu_Gb85TwGDVIKYuhqRdx9WAGY8hRNwjhYyEWLls/edit?usp=sharing

Brand Book:
https://docs.google.com/presentation/d/1-JDu1yvRcOpylQFwnE-jresJbLie7C46uPPhzEEftBI/edit?usp=sharing

Website Wireframe:
https://docs.google.com/presentation/d/16q12yVgxltn3B7vfUAaI8BijniBIAzY-rShu34wjICE/edit?usp=sharing

All designed to engage new participants and support sustainable growth.

This initiative helped lay the groundwork for what would become a model for self-organizing communities across the Polkadot ecosystem, bridging brand clarity with the complexity of Web3-native governance structures.

Scope
Brand Strategy · Community Engagement · Creative Direction · Marketing Strategy · Governance Communication · Identity Systems · UI/UX Guidance