XDC NETWORK BLOCKCHAIN RIO 2023

This was one of the key projects executed by UPSIZE to support the expansion of global Web3 ecosystems into Latin America.

“Our goal with XDC Network at Blockchain Rio was to design a presence that truly spoke to the LATAM market — high visibility, clear positioning, and meaningful relationships. We focused on delivering execution with strategic depth, aligning the brand with stakeholders looking for blockchain solutions that drive real-world impact.” — explains Bruno Pacheco, co-founder of UPSIZE

XDC Network’s official participation at Blockchain Rio 2023 — one of the largest and most influential Web3 events in Latin America — showcased its hybrid blockchain infrastructure and key applications in enterprise, trade finance, and RWA tokenization.

The initiative featured a branded booth in the event’s main exhibition hall, supported by a strategy aimed at engaging investors, developers, regulators, and executives. UPSIZE led the planning, coordination, and relationship management efforts — ensuring the brand connected with the right players and opportunities across the region.

Scope
UI/UX · Event Management · Event Planning · Media Planning · Business Strategy · Creative Direction · Social Media Communications · Contract Negotiation · Administration