polkadot upsize

This was the second official project carried out by UPSIZE, fully proposed and executed by our team.

“With the UPSIZE Framework, we set out to build a scalable model for Web3 growth — starting in Brazil, one of the most active crypto markets in the world. The idea was to deliver high-quality educational content and plug it into native Web3 verification and participation tools, creating a structure that could be replicated globally.” — explains Bruno Pacheco, co-founder of UPSIZE.

Approved by the Polkadot Marketing Bounty, the initiative focused on long-term relationship building with leading educational creators — especially on YouTube, the dominant platform for crypto education in Brazil. The campaign aimed to raise awareness, improve onboarding, and position Polkadot as a reliable hub for builders, investors, researchers, and enthusiasts. It also helped qualify new Polkadot agents and ambassadors under a model built on quality, compliance, and cost-efficiency.

Scope
Strategy · Production · Relationship Management · Educational Content · Influencer Partnerships · Web3 Engagement Models · Framework