TRUSTED BY
Connecting Ideas to Results
Innovation alone doesn’t guarantee results. Many initiatives fade away because they fail to bridge the gap between vision and execution. That’s where UPSIZE comes in—understanding the bigger picture of each project and creating the pathways to success. We don’t just execute – we strategize, create, and deliver. Our core expertise spans these key areas:
GROWTH
MARKETING
BIZDEV
DEVELOPMENT
Brand Identity & Positioning
Development and consolidation of visual identity, tone of voice, and brand narrative aligned with the Web3 universe.
Content Strategy & Creation
Crafting educational, informative, and engaging content for social media, blogs, and communication channels.
Paid Media Campaigns
Planning and executing paid campaigns focused on acquisition, awareness, and conversion within the crypto market.
Community Growth & Engagement
Strategies and actions to foster authentic, engaged communities with a focus on retention and authority building.
Influencer & KOL Activation
Connecting with thought leaders, content creators, and market shapers to amplify reach and relevance.
Reputation & PR Management
Building and managing institutional reputation through strategic PR and relationships with specialized media.
Strategic Partnerships
Identifying, negotiating, and activating strategic partnerships with ecosystems, exchanges, VCs, and relevant projects.
Go-to-Market Strategy
Developing market entry plans for Web3, adapted to regulatory, cultural, and competitive contexts.
Investor Relations & Fundraising Support
Supporting investor relations and structuring fundraising rounds.
Market Research & Competitive Analysis
Conducting strategic market analysis and competitor mapping for precise positioning.
Growth Hacking Initiatives
Executing creative and agile strategies to accelerate user acquisition, product validation, and market expansion.
Ecosystem Integrations
Facilitating integrations with protocols, parachains, and other Web3 infrastructures.
Product Design & Prototyping
Creating wireframes, UX/UI designs, and functional prototypes tailored to the needs of the Web3 ecosystem.
Smart Contract Development
Developing auditable and efficient smart contracts using leading blockchain platforms.
dApp Development
Building decentralized applications with a focus on usability, security, and scalability.
Tokenomics & Utility Modeling
Structuring sustainable economic models for tokens, aligned with the project’s goals and market dynamics.
Technical Audits & Security Reviews
Conducting technical reviews and code audits to ensure product security, compliance, and robustness.
Continuous Product Iteration
Agile cycles of product improvement and updates based on usage data and market feedback.
MARKETING
Brand Identity & Positioning
Development and consolidation of visual identity, tone of voice, and brand narrative aligned with the Web3 universe.
Content Strategy & Creation
Crafting educational, informative, and engaging content for social media, blogs, and communication channels.
Paid Media Campaigns
Planning and executing paid campaigns focused on acquisition, awareness, and conversion within the crypto market.
Community Growth & Engagement
Strategies and actions to foster authentic, engaged communities with a focus on retention and authority building.
Influencer & KOL Activation
Connecting with thought leaders, content creators, and market shapers to amplify reach and relevance.
Reputation & PR Management
Building and managing institutional reputation through strategic PR and relationships with specialized media.
BIZDEV
Strategic Partnerships
Identifying, negotiating, and activating strategic partnerships with ecosystems, exchanges, VCs, and relevant projects.
Go-to-Market Strategy
Developing market entry plans for Web3, adapted to regulatory, cultural, and competitive contexts.
Investor Relations & Fundraising Support
Supporting investor relations and structuring fundraising rounds.
Market Research & Competitive Analysis
Conducting strategic market analysis and competitor mapping for precise positioning.
Growth Hacking Initiatives
Executing creative and agile strategies to accelerate user acquisition, product validation, and market expansion.
Ecosystem Integrations
Facilitating integrations with protocols, parachains, and other Web3 infrastructures.
DEVELOPMENT
Product Design & Prototyping
Creating wireframes, UX/UI designs, and functional prototypes tailored to the needs of the Web3 ecosystem.
Smart Contract Development
Developing auditable and efficient smart contracts using leading blockchain platforms.
dApp Development
Building decentralized applications with a focus on usability, security, and scalability.
Tokenomics & Utility Modeling
Structuring sustainable economic models for tokens, aligned with the project’s goals and market dynamics.
Technical Audits & Security Reviews
Conducting technical reviews and code audits to ensure product security, compliance, and robustness.
Continuous Product Iteration
Agile cycles of product improvement and updates based on usage data and market feedback.
UPSIZE Methodology
Every project we take on starts with a problem or opportunity that needs to be analyzed and solved in an innovative, creative, and structured way. That’s why we developed the UPSIZE Methodology—a flexible framework that applies to countless use cases. As a team, we operate in agile, measurable cycles to deliver impactful and lasting results.
TEAM
Crafting the Future of Blockchain Marketing
We are a Web3-native team breaking barriers and building the future. With years of experience across Web3 and traditional markets, we don’t just follow trends – we create them. Ethics, transparency, and a structured approach drive us to quickly identify needs and exceed expectations.
Eduardo Cardoso
With large experience in crypto and traditional markets, Eduardo brings award-winning expertise across product creation, brand identity, and media technology. His focus on Web3 and AI drives innovative solutions in branding, design, advertising, and communication, positioning him as a leader in tech-forward brand transformation.
Bruno Pacheco
With six years in crypto and eight in digital business management, Bruno is a Google-certified expert who has led impactful campaigns in digital product branding, growth, and advertising within the Web3 space. Known for his strategic approach, he’s been a key force behind successful Web3 marketing and BD initiatives over the past five years.
Gustavo Palheiro
A blockchain and crypto law specialist, Gustavo holds advanced degrees from PUC São Paulo and FGV Rio de Janeiro, and teaches Digital Law at EMERJ. He focuses on international blockchain operations and regulatory compliance, helping global companies with market entry and soft landing strategies across Americas.
Pedro Loureiro
A professional crypto investor with seven years of experience, Pedro’s career includes roles with XP Investimentos, Nox Bitcoin, and most recently as head of OTC and Trading at Digitra. An expert in on-chain analysis and decentralized protocols like Tezos and Algorand, Pedro is a respected thought leader in Brazil’s crypto landscape, known for his visionary insights and influential presence.